In today’s competitive business environment creating memorable experiences and emotional connections with consumers it is critical to win long term loyalty.
Smell is the most powerful and emotional of all the senses. By using scent, brands are able to connect with consumers on a deeper emotional level, resulting in a more memorable experience.
Scent can attract new customers, increase sales, heighten value perception, and expand brand recognition and customer satisfaction.
Type of sensory marketing targeted at the olfactory sense.
Scent Marketing is more than just diffusing a pleasant fragrance in a space. It is the art of taking a company’s brand identity, marketing messages, target audience and creating a scent that amplifies these values.
A scent has the ability to influence behavior and trigger memories almost instantaneously. When smell is combined with other marketing cues, it can amplify a brand experience and establish a long lasting connection with consumers.
Our sense of smell is believed to affect 75% of our daily emotions. The close connection between the olfactory gland, which registers smell, and the limbic system, that governs emotion and memories, is the power behind our sense of smell.
Scent receptors in the nose connect directly to the section of the brain that is responsible for memory and emotion. This is why a smell has the ability to transport you to a certain time and place, linking back to a particular memory or feeling.
Humans are able to recognize approximately 10,000 different odors, and what’s more remarkable, we are able recall smells with 65% accuracy after a year, in contrast to only 50% of visuals after three months. (Sense of Smell Institute).
“75% of the emotions we generate on a daily basis are affected by smell. Next to sight, it is the most important sense we have.”
Martin Lindstrom, Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight and Sound.
The results are in, happier customers that remember your brand and linger longer. Academic and industry research reveal that incorporating scent has a profound impact on how consumers regard a business. The right ambient scenting solution can enhance the in-store experience, creating a comfortable and positive environment which can subtly prompt consumers to spend more time in retail environments and increase consumer spending.
Diffusing the right fragrance can reinforce your brand identity, create the perfect ambiance for your clients, employees and guests, and differentiate your business from your competitors.
Noryan scent diffusion technology atomizes fragrance oil into a gas which is hypoallergenic and lighter than air. The systems are managed from a via WIFI and Bluetooth to deliver the scent either through the HVAC system or stand alone units
To communicate a consistent, engaging and memorable experience, Noryan, in addition to scenting the physical space of the brand, also creates scented product for a 360 branding approach. This include traditional scented products: candles, room sprays, perfume, hand & body wash and reed diffusers.